How We Invest
Our Approach
We invest in businesses that are ready to grow but need the right support to do it.
Many of the companies we partner with are led by founders and based in the Southeast. They have strong local traction but have hit a ceiling, often because the team is lean, the owner is wearing too many hats, or they have not had the guidance or capital needed to scale.
We help these companies level up. That might mean building out the leadership team, improving operations, or introducing strategic capital. We step in where we can make the biggest difference.
We also make passive investments in select private equity and venture opportunities where we see strong alignment and long-term potential.

The Acumen Advantage
We started Acumen after years of working across private equity, growth marketing, and investor relations. We saw too many firms chasing deals without stepping in to solve the real challenges companies face. We built Acumen to do it differently.
Passionate Leadership
We bring energy, commitment, and a founder-first mindset to every partnership.
Sector Experience
Our diverse backgrounds across industries help us spot opportunities and scale businesses with precision.
Operational Excellence
We focus on building strong foundations that drive sustainable growth and long-term success.
Financial Discipline
We invest with a clear eye on fundamentals, smart structuring, and measurable outcomes.
Investment Criteria
Headquartered in the Southeast
Proven product or service with a loyal customer base
Founders or owners who are open to collaboration

Revenue between $1-10 million or a clear path to scale
Opportunities where we can add operational or strategic value
Structures include buyouts, growth equity, and passive participation
Where We Invest
We work directly with companies in sectors like
Active Investments
- Consumer and lifestyle
- Health and wellness, including fitness, beauty, and healthcare
- Local service based businesses with strong community presence
Passive Investments
- Lower middle market private equity funds
- Venture capital funds
- Co-investments and select private placements with trusted lead sponsors