How We Invest

Our Approach

Our passion is building great brands and companies that help consumers live healthier lives. We acquire and operate health and wellness brands with high growth potential, providing the strategic and operational support they need to scale across DTC, Amazon, retail, and wholesale channels.

The Acumen Advantage

Our approach is built around four things we do for every brand we acquire. We don’t pick and choose; we run all four, in sequence, until the business is ready for what’s next.

Acquiring Brands

We acquire founder-led health and wellness brands with proven product-market fit and a clear path to scale.

Product Innovation

We build out the product line. New SKUs, new formats, new use cases, expanding what the brand can offer the families who already love it.

Distribution Expansion

We move brands across channels. DTC, Amazon, Walmart, Target, Whole Foods, meeting customers wherever they shop.

Community Building

We build the community of customers, caregivers, and advocates that turns a brand from a product into a movement.

Investment Criteria

Health & Wellness Sector — Personal care, baby/family, fitness, natural remedies

Revenue $500K–$10M with traction and loyal customer base

"Founders who want a true operating partner, not just capital

Atlanta-based, Southeast focus with national reach

Brands serving diverse and underrepresented consumers

Structures: majority positions, significant minority, and select co-investments

Where We Invest

We work directly with companies in sectors like